Numbers Move You.

Gardasil 9 Campaign

Audience:

Health-focused young adults with Type A personalities (HFYAs) that don't need to be convinced to be proactive

Human Problem:

HFYAs don’t believe the HPV vaccine is relevant for them (age, gender, not at risk)

Insight

HFYAs always want be in control, but are unnerved that some larger health risk can be mitigated or planned for, especially cancer

Solution

While they can't full control cancer, getting vaccinated against HPV with Gardsil 9, allows health-focused young adults to at least give themselves the edge against it