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Help Protect The Next.
HPV Prevention Campaign
Our Audience
Parents of tweens (ages 9-13) that are a little helicopter-y
Human Problem:
Parents want to delay getting their tween child vaccinated for a disease that won't affect them until they're sexually active, but end up pushing it off indefinitely
Insight
Parents still see their growing child as their baby, and don't want to let go of that
Solution
Show parents that by accepting this vaccine is for tweens, they can embrace this novel, wonderful, and foundational moment in time and look forward.
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