Audience:

Lupus Nephritis (LN) patients that have lagged in their check ups

Human Problem:

LN is a deceptive condition: early stage LN symptoms aren’t really noticeable or disruptive, and information on kidney failure is often delivered in a dispassionate way that patients cannot reconcile

Insight:

Patients feel forced to prioritize their day-to-day demands and struggles over LN care “just for today”— every day

Solution:

Empower LN patients with the candor they deserve

https://www.essence.com/health-and-wellness/toni-braxton-lupus-get-uncomfortable/