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Cut Short.
RSV Awareness Campaign
Audience:
Older adults who finally have the time to live life on their terms, and can priortize the moments that matter
Human Problem:
Older adults are so busy enjoying these years that they feel they don't have time to get yet another vaccine
Insight:
While they are excited to be in this stage of life, they're terrified of the eventual loss of their independence
Solution:
Show older adults that RSV can blindside you, stealing the years they've worked so hard for
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